When people imagine starting a brand, they think of aesthetic flat lays, viral TikToks, and perfectly packaged orders.
They don’t think of:
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Zero sales days
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Refreshing Shopify like it owes you something
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Creating content no one sees
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Fighting off self-doubt and feeling like you’re failing your partner
This is the part no one talks about—and it’s also the part that matters most.
🧠 Why I Still Show Up
Because one sale means someone believed in me.
Because the person I want to become doesn’t quit.
Because every blog post I write is building SEO, even if no one reads it today.
Because staying small doesn’t protect me—it just guarantees I’ll stay stuck.
💼 The Reality of Building Karsan Co
I made this brand because I was tired of melted makeup.
But now it’s also about proving to myself that I can build something from scratch.
Even when no one claps.
Even when my bank account is quiet.
Even when it feels like I’m the only one who cares.
👜 If You’re Still Reading…
The bags are heat-proof.
The journey isn’t.
But if you need something that works as hard as you do—you’ll find it here.