Our story

It started with a melted lip balm. One afternoon in a hot car in Louisiana and it came out a puddle. The foundation beside it had separated. The balm never really set again. None of it was cheap, and none of it was built for where it actually lives: a hot car, a gym bag, a suitcase, a beach tote or backpack.

The more I looked, the stranger it seemed. The bag industry solved carrying, beautifully, there are gorgeous totes and weekenders and organizers for every kind of trip. Nobody solved protecting. The only insulated options were built for sandwiches, and they looked like it. So women were quietly choosing between keeping their products intact and carrying something they'd actually want to be seen with. That's still the gap.

My mom had been telling me to make this bag for a while. Not once but, over and over, until I finally heard her. She'd watched me for years building brands for other people and thought it was time I built one of my own. She was right about it helping women faster than she was right about me.

So I created a lightweight, structured pouch with an insulated lining, finished so it looks and feels like an accessory instead of a cooler. It took a long run of small revisions to get there from the shape, to the closure, and the lining. Two sizes today: Small for the daily edit, Medium for the full routine. More sizes and colors as we grow, because the problem doesn't stop at makeup. Skincare, medication, anything with an active ingredient in it has the same issue.

Karsan is women-owned and based in Dallas, Texas. We protect what you paid for.

— Founder, Sureena